RESUME
Professional
info
360 view and experience of content creation. From concept to development, storyboarding to production, marketing to sales, social media to audience analytics. Multiple award-winning programmes as Commissioning Editor. Highly commended as Producer and Director. Experience in broadcast, media streaming, as well as coverage and technical setup of large-scale events.
Work
experience
2015 - Aug 2018
COMMISSIONING EDITOR, MEDIACORP PTE LTD
Commissioning original content and programming for English Audience. Responsibilities include organizing Call-for-Pitch, shortlisting of proposals and final selection of proposals to be commissioned.
Programming for channel and online platforms. Experience with running analytics for audience engagement – Ratings and Reach. Familiar with Adobe Analytics and Evogenius Reporting for analysis and insights into consumption habits and behavior of various demographics.
Familiar with the greenlighting process and focus group discussions. Commissioning and programming with insights and findings based on target audience preference and feedback.
Experience in using social media such as Facebook for marketing and promotions for content for both online and FTA.
Good working relationships with independent production houses and have won multiple awards with them.
2014 - 2015
SENIOR PRODUCER, CHANNEL NEWSASIA
Produce, write and direct current affairs programmes including programmes on financial planning and budgeting. Producer for programmes such as Common Cents and Talking Point. Directing for forums such as Perspectives for Channel NewsAsia.
1998 - 2014
SENIOR STUDIO DIRECTOR, CHANNEL NEWSASIA
Directing studio and outdoor broadcast of “live” and recorded programmes, including overseas forums. Experience in working with overseas crew around the region.
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Director for live coverage of state funeral of the late Mr. Lee Kuan Yew (Singapore’s longest serving Prime Minister) 2015
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Director for live coverage of the state funeral of the late Dr. Goh Keng Swee 2011
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Director for live coverage of Singapore General Elections 2011
1994 - 1998
PRODUCER/DIRECTOR, TELEVISION CORPORATION OF SINGAPORE
Produced and directed entertainment and magazine programmes. Programmes include Hey Singapore, Showbuzz, and live shows such as the yearly Countdown programme and Live on 5. Concert coverage includes Rod Steward and Michael Learns to Rock concerts.
Attended courses with the BBC for training for producing and directing.
Skills
Adobe Analytics
Evogenis Audience Reporting
Programming/ Scheduling
Original Content Creation
Producing/ Budgeting/ Scheduling
Directing including "live" broadcast
Languages
English
Mandarin
Conversational Bahasa Melayu
Education
1989 - 1992
NATIONAL UNIVERSITY OF SINGAPORE
BACHELOR OF ARTS WITH HONOURS (SECOND UPPER)
Majors are Philosophy, Political Science and History